A thought. A decision. The difference.


When you help yourself to our products, you decide who you want to help.


As part of our mission, we give you the freedom to pick the charity/cause that you would like your purchase to fund.

Please fill and submit the following form, so that we can make sure to transfer your funds to the charity of your choice.

Together, let's be the difference.


‘Smile at Life’ Projects


We urge you to smile at life, to smile with life, and to let life smile through you, as you become someone’s miracle.


In line with our commitment to donate 50% of our profits to causes and charities, we plan on supporting the below organisations:



a) Life Essenz - Life Project:


Life Project’s goal is to supply vitamin/mineral-infused candy, free of cost, to children in Haiti. These sweet treats will function as health supplements for the children. By partnering with Haiti-based child welfare NGOs, we make sure that these health supplements reach the children. As the next phase of this project, we plan on expanding distribution to other parts of the world as well.

b) Save the Children:


Be it in the most remote corners, or the most disaster-torn and dangerous metro areas, we have partnered with Save the Children to do whatever it takes to save the right of every child, and help bring the light back into their lives.


c) Smile Train:


Over a million children in India with untreated clefts live in isolation, but more importantly, have difficulty eating, breathing and speaking. Cleft repair surgery is simple, and the transformation is immediate. We have partnered with Smile Train, an International Children’s Charity that provides 100% free cleft repair surgery and comprehensive cleft care to children in 85+ developing countries, to help every child smile, from the inside.


d) Oxfam:


We’ve joined hands with Oxfam, an organisation that’s part of a global movement of dedicated people working hard to fight poverty and injustice. When you support this cause, you help bring unstoppable change, to the poorest of communities.


e) DoSomething.org:


DoSomething.org is the largest organization of young, social change volunteers, engaging themselves in community service. We have partnered with DoSomething.org to reach out and provide for a good life.


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