One online video sparked a string of emotions - emotions that kept tugging at our hearts and minds. With our emotions hanging in the balance, we decided there had to be a next step.

We were struck by the conditions that faced the tiniest of children on the island of Hispaniola, Haiti. An earthquake of devastating magnitude shook the country in January of 2010, leaving them to eat dirt. Literally.

Initially, like everyone else, we donated to the cause. We tried moving on with our lives, but the video kept repeating in our heads. We craved a solution that would aid as many children as possible. With our own resources being limited, we realized that we could not do what was needed on our own. So, we to asked close friends and family for help.

Everyone endearingly pitched in the first time; but, understandably, their interest began to fade the second time around. We found that asking others for donations, time after time, would not be a sustainable model to make a long-term impact on these children’s lives. We then started working on a solution that would support the cause and benefit the contributors without creating a sense of obligation.